Sunday, February 17, 2008

Strange bedfellows

It will be an interesting day on sports talk radio Monday. I know I wouldn't want to be a host charged with discussing the two big sporting events of Sunday -- the Daytona 500 and the NBA All-Star Game.

I can't imagine two sporting events with a smaller potential crossover audience. Allow me to dip into the world of stereotypes here for a moment -- it would seem that the typical NBA fan thinks NASCAR drivers and fans are a bunch of racist, toothless hillbillies, while a NASCAR fan might feel nothing but disdain for the thug-infested rap culture that defines the NBA, especially at its biggest events like the All-Star Game.

Thus, picture an ESPN Radio host on Monday trying to cover both of these events. You just know that you're going to lose half of your audience, at least, when you change from one topic to the next. How do you make NASCAR relevant to an NBA fan, or the NBA interesting to a NASCAR enthusiast? I don't see how you can.

If you hear anybody who's able to strike that balance on Monday, let me know.

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